GPBM Industry – our history
Three friends, a small basement, and a big dream — that’s where it all started. Every story has a beginning, and ours is no exception. Discover how we went from supplying tiny watch batteries to becoming a key part of the global GP Brand network.
United by an Idea of Independence
1986 marked the beginning of our parent company, CEBON, and the start of something truly new. An entrepreneurial journey that would grow and flourish across Europe.
In the photos are our founders: Stefan Rundéus, Anders Lundin, and Gunnar Axelsson. Together, they transformed CEBON from a small basement operation into a major player in battery solutions and safety products.
Even today, all three remain active in the company, contributing their expertise in business development, finance, and sales. It all started with a dream and a belief in independence, and continues to thrive through shared values, dedication, and a passion for growth.
Cheers to another 38 years of innovation and success!
Connection to GP Brand
Our partnership with GP Batteries began in 1989 and has since evolved into a long-standing collaboration built on shared goals and innovation.
Together, we’ve explored new markets and applications, made strategic moves, and continuously grown in line with the organization’s vision.
At GPBM Industry, we exclusively provide both Consumer Batteries and Industrial Batteries across the Nordic, French, and Italian markets. Being part of the GP Brand carries a great responsibility to represent one of the world’s most recognized battery brands while promoting sustainability for future generations.
We believe in stability but with an ear always tuned to the market. We grow by following trends thoughtfully, with a mature and strategic mindset.
Sörred – Where Business Thrives
While we’ve built strong international partnerships, we’ve always stayed true to our local roots. That’s why our headquarters remain in Gothenburg, Sweden, where the company was founded. Here in Sörred, we operate one of the largest battery warehouses in Northern Europe with over 10,000 square meters of logistics space.
Within these walls, you’ll find a diverse team, from warehouse specialists to finance, logistics, and supply chain professionals. All working together to power progress.
Curious to join GPBM Industry and be part of a growing B2B business?
Sustainability
We work to reduce our climate impact while promoting employee health, safety, and well-being. Through third-party supply chain audits, we ensure compliance, fairness, and transparency for our customers.
Stability
Some of our customers have been with us for over 20 years. We take pride in our reputation and always value long-term relationships over short-term gains.
Ambition
We care deeply about our customers’ success. Every project is an opportunity to find the most optimal solution supported by the right expertise and dedication.
Transparency
Great things happen when we collaborate openly. We believe in honesty and partnership, in happiness and in challenges.
Expertise
Every project is unique. Our extensive experience ensures tailored, reliable solutions that meet every customer’s needs.
What we offer for other businesses
Primary Batteries
From Alkaline to Lithium, we offer a wide range of primary batteries in various sizes and energy densities. Find the solution that fits your needs best.
Rechargeable Batteries
Safe, reliable Nickel Metal Hydride batteries designed for industrial applications. A sustainable choice built to last.
Customized Solutions
Every project is different. Our in-house R&D team supports companies with engineering expertise and develops customized battery packs tailored to your design.
Follow us on LinkedIn
We believe in staying close to our customers and sharing knowledge along the way.
Follow us on LinkedIn for the latest updates, insights, and a look behind the scenes at GPBM Industry.